Managing a hotel company is no easy task. With so many responsibilities to handle, there are times when it’s essential to rely on tourism professionals who specialize in the more peripheral aspects of your business.

 

Here’s how partnering with a GSA can benefit your hotel company:

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1. Establish Your Presence in New Regions to Boost Sales and Increase Brand Visibility. 
   Opening an office in a new market can be expensive, with costs such as office space, staffing, benefits, legal fees, and setting up an international entity. By partnering with a GSA, you gain immediate access to the target market and region, without the overhead costs involved in establishing your own presence.
    

2. Leverage Expert Sales & Marketing Knowledge, Strong Networks, and Established Relationships
   A GSA has in-depth knowledge of the market in a specific region, including expertise in the local marketing landscape and valuable connections with businesses your hotel wants to target. They are skilled at crafting and executing tailored sales and marketing strategies, including travel agent sales, consortia sales, corporate sales, leisure sales, and MICE sales (meetings, incentives, conferences, and exhibitions).
    

3. Instant Access to the Market
   A GSA functions as an extension of your hotel brand’s sales and marketing team. They work closely with your in-house staff to adapt your global strategy for the local market, utilizing their local expertise and network of travel trade clients. This reduces the need for frequent international travel and allows you to engage with existing and potential customers more efficiently.
    

4. Increased Lead Generation
   GSAs have established relationships with key travel agencies, consortia, and travel management companies. Building these connections from scratch can be both time-consuming and costly. A GSA already has a network of contacts in place and can facilitate corporate RFPs and MICE opportunities, helping to drive more business and revenue for your hotel.
    

5. Building Opportunities for Your Hotel
   GSAs actively generate opportunities for your hotel by conducting sales calls, organizing webinars, attending trade shows, and hosting training sessions. They may also arrange property visits, collaborate with airlines on sales missions, and handle logistics, ensuring a strong return on investment for your hotel brand.
    

6. Support for Your Brand
   While large, global hotel chains often have sales offices in multiple countries, regional hotel brands may lack such coverage. To compete on an international scale, these regional brands rely on GSAs to extend their reach and gain support in global markets. A GSA helps bridge the gap and ensures your brand is represented effectively worldwide.